Nirit Weiss-Blatt, PhD
Center for Effective Altruism: We want to improve the EA brand, so Effective Altruists will not need to hide their association. Effective Altruist in response: Yeah, how about starting with better postmorteming and transparency on what went wrong with FTX? Communication professional: Dear EAs, "one of the largest financial frauds of all time" isn't a reputational "brand sentiment" issue. It's a "we helped create the FTX scandal" issue. Instead of brand management ("improving the EA brand"), fix the fundamental flaws. A good place to start: the "end justifies the means" mentality.
