John LeFevre
I sat on the syndicate desk of a global investment bank from the dot-com crash through the global financial crisis. We had to do a lot of media work to promote deals. One day I asked our Global Head of Communications why the media was so gentle with us. He laughed: “Because we’re one of their biggest advertisers.” That explains a lot of the media’s treatment of Elon. Tesla is so successful, its ad spend is effectively zero, or ~0.01% of the $40 billion global auto advertising market. No ad dollars = no protection. No one knows this better than Big Pharma. They don't make confusing and enigmatic ads to sell you product; they make the ads to control the media.