Mike Hoerger, PhD MSCR MBA
#1 – Denial – Pretending a problem does not exist to provide artificial relief from anxiety. Examples: “During COVID” or “During the pandemic” (past tense) “The pandemic is over” “Covid is mild” “It’s gotten milder” “Covid is now like a cold or the flu” “Masks don’t work anyway” “Covid is NOT airborne” “Pandemic of the unvaccinated” “Schools are safe” “Children don’t transmit COVID” “Covid is mild in young people” “Summer flu” “I’m sick but it’s not Covid” Taking a rapid test only once Using self-reported case estimates (25x underestimate) rather than wastewater-derived case estimation Using hospitalization capacity estimates to enact public health precautions (lagging indicator) Citing mortality estimates rather than excess mortality estimates. Citing excess mortality without adjusting for survivorship bias.