TBPN

@tbpn · Twitter · 2026-06-17 21:45 UTC

Jordi: The problem is, when you have good taste, and people pick up on it, they start blanket copying you. So there's an entire generation of companies whose visual identities just look the same — from their website to their actual products. Taste is something people curate themselves, but as soon as it's copied, it's fundamentally not tasteful. It's not original. An example is Squarespace. It took high-end website design, then commoditized it. Anybody could have a pretty website. It's not really that much of a knock, but a Squarespace website showed that it wasn't the company's own taste. So it commoditized really quickly, then it ceased to be tasteful. That being said, just helping AI labs create better-looking outputs, and working on that problem, feels like a pretty good way to build — at least temporarily — a pretty good business. This is something users, labs, and hyperscalers really care about. Even though Taste Labs got a lot of flak over the last 24 hours, their pipeline probably exploded. I bet they get a ton of business out of it. Unclear what this business looks like in 5 years, but I bet they print in the short term.