Calling AI companies “labs” gives them an air of scientific rigor—but it's time to call them what they really are, @MatthewDSun argues. https://www.theatlantic.com/technology/2026/09/stop-calling-ai-companies-labs/688528/?taid=6a9c784cae1ff00001c20de5&utm_campaign=the-atlantic&utm_content=edit-promo&utm_medium=social&utm_source=twitter